McLaren Experiential

Working on this project for Mclaren was a treat. The brand wanted to make a statement during Monterey Car week. I worked on the initial agency RFP and when we won the business, we executed the exact work in the pitch. The project scope included an owner’s rally from Los Angeles to Monterey with curated drives, meals and overnight hotel stays. There were two seperate activations in Monterey: one at a hotel where we converted tennis courts into a History of Mclaren Racing Open-air Museum; and, the second activation was on the golf course at Pebble Beach where we repurposed the Red Bull Energy Station and created a Mclaren brand and hospitality center for VIPs and customers.